Our collective ambition & innovation will enhance the future of food & wellness.

Our Workplace.

Our team.

Howard Moore

Chief Executive Officer

Howard is an experienced CEO and professional director with a career of leadership, entrepreneurship and management in innovation, technology and strategy development, and financial modelling.

This was initially in the dairy industry but then extended to the wider food, agricultural, biotechnology and health sectors to include fund raising and investment in early stage and growth companies.

Chief Scientific Officer

Dr. Rafea Naffa earned his PhD in Biochemistry from Massey University, specialising in the characterisation of fibrous proteins such as collagen and keratin.

He has over 35 peer-reviewed publications, many of which are centred around protein separation and method development for collagen crosslinks, Dr. Naffa has made substantial contributions to the understanding of collagen structure in skin.

He is an editor and reviewer for several international scientific journals and an affiliated member of many scientific communities. Dr. Naffa has provided guidance to and supervised seven PhD students and mentored numerous other students.

Dr. Naffa has a project management skill in agilePM and Prince2 methodologies. He was involved in several MBIE projects that have improved New Zealand’s global competitiveness through the optimisation of hide and skin quality and value. At Fonterra, he’s an expert in big-data mass spectrometry and metabolomics, transforming data platforms for contamination control and beyond.

Dr. Naffa’s extensive consultancy experience has proven invaluable to numerous companies, where he consistently improved the quality and safety of protein products.

Keraplast is proud to be a certified living wage employer.

Our Workplace.

The 4 day working week.

Keraplast is the first manufacturing company in the world to implement a four-day working week — 4 days, 36 hours maximum.

As Keraplast evolved, we were determined to change our culture — we needed to create an environment our team is happy to be in and allow them to enjoy life outside of work — we wanted to create true work-life integration.
We found a lot of waste and inefficiency in the business based on the clock-in-clock-out mentality — we needed to stop doing things that weren’t required, such as dragging tasks out to fill in time and meet required hours. By implementing the four-day working week, we would be constraining the amount of time at work, meaning the team would need to become more efficient and effective in completing work.

Once work is completed, you go home.

We believe we are doing something wrong if we commit to more hours than specified. We are either ineffective, don’t have enough staff, or are over-committing to work and need to find a different way of completing tasks.

Initially, we struggled to change the “we are on” culture and establish a new way to work around our shifting expectations. However, it quickly became apparent that we didn’t have the required backups to fill key roles when team members were not at work.

This naturally progressed into a matrix of knowledge and support throughout the business. For the first time, we had fresh eyes looking at systems and projects, and lending a hand in developing methods for meeting challenges. This has helped to future-proof the knowledge base within the business.

The team now strives to step up in professional development, seeking challenges and projects outside their specific job role and area of expertise, helping drive a collaborative and team-driven approach.

Perhaps most importantly, there have been benefits to the way we can maintain our personal lives. This shift has allowed us to become more present with family, friends and external interests.

Our Workplace.

Staff driven improvement.

Keraplast is always looking for new solutions and working to improve our efficiency. Part of this continued improvement is streamlining our processes and exploring different ways of working.
At Keraplast we believe those working the job can best see how to improve the job. So rather than bringing in outside consultants to tell us ways they think we could improve — we empower our team to challenge the status quo and create improvement and change.

By bringing together team members with diverse skillsets, we can assess our methods and process to find flaws and ways to improve. We create a collaborative environment where everyone is equal, allowing our team to identify problems and agree on the necessary steps. Our management doesn’t dictate action — if our team see a way to improve something, they are empowered to do so.

This environment means issues and problems are resolved quickly and effectively. We have changed the “its not my problem” mentality to a culture of “this is our problem — so we will solve it together”.

Our people come to work to do their best. They genuinely want to be here. Keraplast’s responsibility is to recognise our people as a whole, and how they wish to grow and then enable them to be the best they can be.

What we stand for.

Our Purpose

To empower & support our people to live.

Our Vision

Our collective ambition & innovation will enhance the future of food & wellness.

Our Mission

To create life changing ingredients for life changing products.

Our Values.

A passion for New Zealand…

We have a big ambition for a better New Zealand & actively collaborate & engage with like minded organisations for the benefit of New Zealand on the world stage.

Creative & innovative…

We approach the world curiously, looking for new solutions & pushing ourselves to continuously improve.

Sustainable & accountable business…

We are here for the long term, in business & in our communities. We’re brave enough to do what’s right, not just what’s easy.

Respect, honesty & integrity…

We celebrate greatness, we speak plainly & we match our actions with our words.